Hotel mystery audits in Dubai
Request a proposalGDI carries out independent hotel mystery audits in Dubai. An inspector stays unannounced as an ordinary guest in your city, beach or marina hotel and measures the whole stay against your own brand standards.
Hotel mystery audits in Dubai’s city, beach and marina hotels
Dubai has one of the densest hotel markets in the world, with city hotels, beach resorts, marina hotels and very large properties, often next to each other. Guests compare them every day.
Winter brings full hotels and events, and summer brings a quieter, different guest. An audit in each season shows how a hotel serves both.
This page is about Dubai. For hotels elsewhere in the country, see our page on hotel mystery audits in the UAE.
What we check
The audit follows the whole stay in a Dubai hotel.
Reservation and pre-arrival
Calls and emails tested before the stay: speed, accuracy and the way requests are handled.
Arrival and check-in
Welcome, luggage handling and the speed and warmth of check-in.
Rooms and housekeeping
Presentation, cleanliness, amenities and turn-down.
Dining, bars and brunch
Restaurants, bars, in-room dining and brunch service.
Pool, beach and spa
Pool and beach service, spa welcome and treatments.
Check-out
Speed, accuracy of the bill and the farewell.
How it works
Every audit is built around your own brand standards. An inspector with a hospitality background stays unannounced as an ordinary guest, usually for two nights, after your reservation calls and emails have been tested. Each standard is scored met, not met or not applicable, with critical standards marked.
After the audit we hold a debrief with your management team. Outstanding employees are named Star Employees and receive a GDI certificate, and every finding becomes an action plan in our software, which your teams assign, track and close. We match the inspector to your typical guest profile and market, and our inspectors are of 38 nationalities and speak 37 languages.
Dubai audits can be combined with brand standards and SOP development, back-of-house assessments and training. Read more about hotel mystery audits or our global reach.
Frequently asked questions
Do you audit hotels in Dubai Marina and on the beach?
Yes. City, marina and beach hotels can all be audited against their own brand standards.
Can an audit be repeated in winter and in summer?
Yes. A programme can include audits in each season, so you can compare them.
Does GDI audit hotels in Dubai?
Yes. GDI works in 108 countries, with hotels, resorts, hotel groups, cruise lines and airlines, and Dubai is one of the places we are asked to audit.
Can you use our own brand standards?
Yes. Every programme is built around your own brand standards and SOPs, with up to 1,200 standards depending on the property.
Elevate your hotel’s standards with GDI
We would be delighted to show you how our audits, standards, training and software work together for your properties.